Just four days before Mother’s Day, DigitalLA hosted a panel of experts in the “Digital Mom” space. By Digital Mom, we mean everything from mommy-bloggers to mom-oriented app developers, and from video content and monetization to baby product trade shows.
Moderated by DigitalLA’s Kevin Winston, the panel included five experts in the Digital Mom industry:
Leila Pirina – “Chief Mom Officer” at Artkive, an iOS app that stores and organizes your child’s artwork, giving you the option to compile it into a book. Artkive has over 100,000 users and within the first week of launch, was close behind Google apps and Dropbox in downloads. “We’ve disrupted the fridge door model,” says Leila.
Valeska Jacques – Co-founder of Rivvid and Founder of New Era Moms. Rivvid is a program that turns YouTube videos into educational games, while New Era Moms is a web show that features what Valeska calls “Mompreneurs.”
Jimmy Hutcheson – Owner of BestMomsTV.com, an investor-backed video-heavy mom blog.
Colleen Phelan – Senior Director of Product at IconApps, which recently launched an organizational app called Intuition+ Mom’s Personal Assistant.
The event covered a range of topics, including monetization plans, how to find app developers, networking with corporations, and social media best practices. Here are some of the takeaways:
Gain social media followers and an audience by building relationships with product manufacturers and having them promote you on their social networks.
Maintain a consistent social media voice by selecting 3 adjectives you want to convey and sticking to them.
Build an app where there is evidence of a strong need in the marketplace. Colleen Phelan says this is why her app has been downloaded 400,000 times.
Getting your product featured on a Mommy Blog has to happen naturally; start an open dialogue with bloggers that you respect.
When building an app for moms, make sure it’s kid safe, easy to use, and requires little time – moms are busy people.
The Digital Mom industry is wider than you think. Moms will get involved in any kid-oriented product. There are many males in the industry too – in fact, over half the audience was men!
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