Avid reader or not chances are you have likely read
something written by someone who you admire, and as a business professional, not
unlike the litterateur, the words of world leaders in literature are often
admired, contemplated, savored and even disputed. Either way, certain books and
the influential people that write them have the power to change our perception,
understanding and even goals. American
business mogul Warren Buffet (does anyone not know his name?) who just turned 84, once gave a copy of one of his
favorite business books to Bill Gates, founder of Microsoft (do I even need to
say that anymore?), which had gone “out of print”, but due to the newly found
interest and demand went to the “Best Seller Charts” and is being reprinted
(due out in September 2014). Of course you want to know what the book is,
right? First I encourage you to read this article to completion before shopping
on Amazon, as the New York Times noted one copy of “Business Adventures” sold
Did you ever wonder why autobiographies and biographies of
inspiring, challenged and successful leaders are consistently best sellers?
Individuals that rise to the occasion and become successful
in whatever they do are leaders, not “born leaders” perhaps, leadership is
maybe a trait that can be learned, an obvious tangible lure for readers and followers of leaders. Reading
these stories fulfills the desire to know how a person thinks, find out what
they do that makes them successful and determine if certain ideas, thoughts,
patterns and knowledge can be applied in the readers own life. Most often these
biographies serve as a manual or guide to the life you want to live or even
provide an explanation or greater understanding of a particular public figure
or leaders life experience. The most simple reason we read these types of books
is that we are curious, and they afford us a journey that we have never taken, and
experience the views and lessons learned on a road of life that is not our own.
Not to be forgotten for the writer’s themselves there is also the business of
books and book selling, self promotion and even political lobbying as
motivators for writing memoirs.
Of course there is the business of books and the life story
in politics. Right now a pre-presidential popularity contest is underway on the
New York Times Best Seller List between Hillary Clinton and Paul Ryan, both
with new books out this summer. Debuting on August 19th (2014), Paul
Ryan’s new autobiography “The Way Forward” has been described as a youthful
journey of political romance and personal triumph, as well as energetic and
optimistic. Currently Ryan’s personal exposition stands at No. 5 on the New
York Times Bestseller List, Hillary Clinton’s’ memoir “Hard Choices” is
currently at No. 6. Optimistic news for Ryan, yet his estimated sales for the
first week of between 6,000-12,000 copies are nowhere near the 85,000 Hillary
Clinton’s “Hard Choices” book sales.
Naturally a leader or not, those that lead have something to
say and often know exactly how to say it, which makes reading what they have to
say more momentous, meaningful and useful in our own lives. Connecting with
your audience in literature, connecting with your clients in business and
connecting with the masses are not that different and essential in being a
successful and effective leader.
Another perhaps lesser known notable leader in literature,
CEO and founder of ROC, Ron McElroy published his own bestselling memoir just
two years ago titled “Wrong Side of the Tracks” after attempting to retire
professionally. The process of writing only contributed to his resurgence of
passion for his purpose, jumping back into the newly defined Corporate Real
Estate sector. Not unlike in Paul Ryan’s’ youth, alcoholism paved a bumpy road
for both futures, but as the adage appropriately goes “what doesn’t kill you
makes you stronger” and for McElroy whose difficult and triumphant life experiences
only added further to the depth of his character, strengthened relationships,
and essentially made him who he is today-a successful leader and litterateur
whose memoir can now be considered the first installment of an epic journey.
A Southern California organization called Adventures by the
Book will be featuring McElroy’s memoir Wrong Side of the Tracks at ROC San
Diego this Thursday (September 4th) at 6:00pm as part of their Dinner
Series for Authors, Ron McElroy will be speaking and signing books at this
event that as you can guess, includes dinner!
Entrepreneurs, politicians, and even celebrities
as authors connect readers with that person, untouchable as they may seem.
Getting a sneak peek into the mind and personal life of the authors is often
fascinating, but often we do not get the opportunity to ask questions in person
of the author, by attending the upcoming Dinner Series with Ron McElroy you
will get that chance! Limited spots are still available and those is just $25. To attend this private event register right away with Adventures by the Book.
Feature image By The White House from Washington, DC (P022510PS-0748) [Public domain], via Wikimedia Commons.