Meet Your Fellow ROC’er: Supertext USA, Inc.

Company: Supertext USA, Inc. 
Industry: Language Services

Elevator pitch: Is your talk as good as your walk? Supertext will put in a good word for you – in your customers’ language. We offer copywriting, translating, localizing, editing and proofreading services for your website, apps, brochures, newsletters, mailshots, blogs and manuals in more than 30 languages. Our unique platform makes ordering texts as easy as booking a ride or room – simply upload your docs on our secure website, select the deadline and price, and click ‘order’. Give it a shot at

Location: Santa Monica

Been in business since: 2016 in US, 2005 in Europe

Why did you choose your field of work?

Kristy: I was born to Japanese parents, experienced childhood in California, survived adolescence in England and spent my twenties in Berlin before moving to Zurich and now, Santa Monica. Having grown up immersed in these cultures and languages, and now watching my kids grow up with three, I’ve learnt a great deal about the importance of communication and the pitfalls of messages getting lost in translation. And it just so happens that I love writing and the cultural aspects of language. It’s a challenge that never ceases to fascinate me.

Rinaldo: Writing essays was the only thing I was really good at back in school. I had no clue what to do with my life. Until I saw this ad for the Porsche 964. The tagline went something like: “You can enjoy breakfast for longer. You can be home earlier for dinner. Could there be a better family car?” It was the beginning of my career as a copywriter for Publicis and Leo Burnett. A few years later, when the golden age of advertising ended and the internet took off, I decided to move on. And founded my own agency.

Best advice you’ve ever received: 

Kristy: “Till next time, take care of yourselves, and each other.”

Rinaldo: Kill your darlings. (Don’t worry, it’s just a piece of advice given to aspiring writers.)

Ideal collaboration/partnership: Businesses with interesting ideas and a global outlook – we’ll put in a good word for you all over the world.

What is your favorite part about ROC?: The rooftop!

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