The Reef Group is a real estate firm based in Newport Beach. The Reef Group specializes in commercial real estate brokerage, property management, and investments.
ROC member Blake Garrett is Principal at The Reef Group and opened up the firm in February. The Reef Group has already built up an impressive list of clients, including BOSCH, World Class Capital Group, OC Motors Direct, and another ROC member, Skin Laundry. Before The Reef Group, Garrett worked with Sperry Van Ness, Colliers International, and Cushman & Wakefield.
We got a chance to talk with Blake about his recent Firm launch, the commercial real estate business, keys to success, and more.
When did you know you wanted to launch your own firm?
I’ve always been my own boss as an independent contractor at Cushman & Wakefield, but I realized early in my career I wanted to run my own investment firm one day.
What has been the most important lesson you learned from starting your business?
Work smarter, not harder; time management.
Any advice for people interested in succeeding in commercial real estate?
Persistence and a positive attitude. Putting your clients’ interests first and providing accurate data. As a young CRE professional, having talented mentors with deal volume is how you learn. It’s a brutal business most days with a lot of rejection and time invested in deals you might not see a dollar on.
Can you talk about your involvement with the Raise Foundation?
The Raise Foundation is one of Orange Counties oldest foundations. We are passionate about preventing child abuse before it happens by strengthening families. I have been on the Board of Directors for eight years. The group started as a client but has become like family. Raise has so many warriors out there educating new moms and dads and directing resources to families that need it. When parents can’t or don’t know how to take care of their family an enormous amount of stress ensues, and that is where a large area of child abuse stems. We try to identify these situations before the abuse begins through many different programs and most importantly people we have helped in the past.
How has your experience been at ROC?
I’m in the 120 Newport Center building. I love the atmosphere and location. I’m looking forward to getting to know some of the other tenants and always available for any real estate questions.
You can find more about Blake’s firm at The Reef Group’s website.