ROC Hosts Google Glass Premier Event
Roc recently hosted an exclusive premier event unveiling the highly anticipated Google Glass in Newport Beach in June 19th 2013. The event gave attendees a selective opportunity to see, touch, demo and provide feedback on the Google Glass as it was presented by one of the selected Google Explorers, Cecilia Abadie, founder of 33 Labs of San Diego. She could not be a more perfect advocate for the glass, as her company that researches and develops wearable devices that she hopes will change the world.
The evening opened with a Introduction and presentation by Cecilia Abadie who explained a new trend in disruptive technology or the growth of a disruptive innovation cycle. Contrary to what it sounds like the theory involves delivering and developing technology directly to the average consumer based on their specific needs and with ideal ease of use, bypassing the obligatory elite panel of experts and worse delaying product launch.
Some of the great physical features of the Google Glass are its lightweight and durability. To a novice it did seem a little flimsy, yet the “Explorers” praised the durability. The Google Glass is waterproof, so you can obviously wear them in a downpour or maybe the shower! Taking photos is so simple; it launches the camera by simple voice command, “Ok glass, Take photo” or by just blinking, shooting videos works in the same way.
While they may look a little robotic and futuristic as a fashion statement the Google Glass apparently does not interrupt your regular vision. Most importantly for Google is the lack of interference while driving, who states it is less obtrusive than other devices because the screen image sits in your peripheral vision, not requiring you to take your eyes off the road. Regulations on the device are still being determined during this product testing phase.
The imperative thing we all want to know is of course, how much do they or will they cost? Part of the reason for the preview events is to receive feedback from a wide array of people that are able to provide realistic feedback, even if it’s not positive feedback. Initially the Google Glass is set at $1,500 to own, but Google defends this price will dramatically decrease once it goes on the market to the general public. Polling the attendees on what they feel an appropriate price should be was unanimously drastically lower, more like $250-$500 as a reasonable or fair retail price. When the group was asked how many would pay the full $1,500, only three raised their hands.