Social Media Mastery Part 4, Lessons Learned From Social Media Week (SMWLA)

In Part 4 of Social Media Mastery, which highlights some of the sage advice and lessons learned from Social Media Week (SMWLA), social etiquette on Twitter is defined, reminding us all in business (and perhaps our personal lives) to “be careful what you tweet” and some useful and fun advice for getting the best, most professional photography accomplished with mobile tools, such as a cell phone. Since it’s only Monday, let’s not take anything too seriously and have some fun advice, the sweet stuff or brain candy, the perfect appetizer before Halloween!

The advice given by Hart Hanson of Bones seems obvious, “Be Careful What You Tweet”, but obvious doesn’t mean that people aren’t careful or aware of the ramifications that can come, almost instantaneously with a “bad” tweet. In the worst case scenario you could be facing a lawsuit or maybe put yourself in a breach of contract professionally. Losing your existing following by misspeaking or mis-tweeting in this case, is easier to do than gain them, an important thing to remember.

Besides growing or reducing your following on Twitter it is equally important to remember that the permanent, searchable and lingering record of a bad tweet can always come back to haunt you later. Like skeletons in your closet, a bad tweet will be found. Scarier than a Haunted Hay ride, not using Twitter with restrictions, including in responses, may result in your business becoming a ghost town, and not just seasonally speaking.

Pro on the Go

Getting the most out of using mobile tools was the focus of Juan Carlos of SomeGadgetGuy who shared some key insights in taking photos like a pro. Seriously people, these secrets are the difference between average and awesome. First, only shoot videos in Landscape Setting, and when you can always mount or stabilize your device. For indoor photos, regular lighting is simply inadequate; adding between 2 to 3 (ideal) additional lights (lamps) is the only way to achieve satisfactory image quality. Equal to light is sound (not physic-ally speaking of course), the sound quality of a video is the difference between people watching it and cringing, or clicking off immediately. Record the audio separately if you can. Simply put by Juan Carlos, good audio will take “the likeability from a 3 to a 10.” Before you try any of these cool tips, make sure you check your mobile devices camera settings to ensure that that are on the highest quality possible on the device, and then shoot away and play with it. Your photos will come out better than ever before, Halloween costume pics anyone?

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