They Have “It”: Two model agency experts forge their own path at ROC

For nearly two decades, Linda Robirds and Marlyn Klaarmond were colleagues in the modeling agency. Now they are partners, blazing a new runway with agency It Model Management.

“Linda and I have been working together for almost 20 years, and finally branched off on our own to start It Model Management,” says Klaarmond. “Our main focus as an agency is to provide the utmost professionalism to our clients and talent. We believe in building long relationships. That’s what It Model Management is all about, professional and genuine interaction with our loyal clients and personal interest in building rewarding careers for our models.”

Robirds and Klaarmond first began a working relationship at Brand Model and Talent Agency, which is based in the Los Angeles area. The team officially launched It Model Management in June of 2015, and began booking advertising, catalogue, commercial print and editorial modeling jobs for their clients.

unnamed-40“Start practicing your smoldering looks because Linda Robirds and Marlyn Klaarmond, formerly of Brand Model and Talent Agency, have opened their own agency,” read the announcement in Backstage, one of the largest online casting platforms in the country. “It Model Management will now be home to the veteran agents whose combined work spans 30 years.”

It Model Management recently joined the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA). Klaarmond and Robirds expect this membership to bring a more diverse range of opportunities for the agency and its talent.

“We are thrilled to have recently joined the prestigious SAG-AFTRA union,” Klaarmond says. “We started a talent division, It Model and Talent, to represent actors for TV commercials, hosting, TV shows and movies. It was a process joining the union, but well worth it. We’ve expanded our market and now able to book our talent on lucrative SAG-AFTRA jobs.”

It Model Management is currently based at the Irvine location of Real Office Centers, which provides community members with helpful administrative services and an open, collaborative environment. Robirds and Klaarmond are happy with their decision to launch their budding talent agency using ROC’s ample resources.

“We love working with ROC,” Klaarmond says.” We have such an amazing location here in Irvine. The ROC crew are all very accommodating to our needs, and are always professional and kind.”



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